Can You Balance an Egg on the Equinox

The vernal equinox is the first day of spring in the northern hemisphere (first day of fall in the southern hemisphere), while the autumnal equinox is the first day of fall in the northern hemisphere (first day of spring in the southern hemisphere). Are you familiar with the urban legend that its easier to balance an egg on end on the equinox than on other days of the year? Test it and see! The vernal equinox and autumnal equinox are the two times during the year when the sun crosses the celestial equator and the spin axis of the Earth points 90 degrees away from the sun. Why should this affect your ability to balance an egg on end? The premise is that aligning the gravitational pull of the Sun with that from the center of the Earth should somehow make it easier to balance any object. Test the Hypothesis: Can You Balance an Egg on the Equinox? Take a carton of eggs and try balancing the eggs on end. Can you stand any of them up (without resorting to tricks like putting salt under the eggs)? Can you stand eggs on their small ends as well as their large ends? Keep track of your results and repeat the process on the equinox. Do you note any differences? An easier hypothesis to test is: Eggs can only be balanced on-end on the equinox. If you can balance an egg any day except the first day of spring or fall, youve disproved the hypothesis. Its that easy! One thing I find neat about egg-balancing is that a balanced egg will hold its position until a vibration knocks it down. How long can you keep an egg standing?

Female Italian Artists of the Baroque Period - 2154 Words

Female Italian Artists of the Baroque Period Many male artists during the Baroque Period were tremendously successful having received many commissions from a multitude of rich patrons. Their equally talented female counterparts were not as accepted in the male dominated society. Although equally talented, the patriarchal mentality of the times ensured a difficult road for some in the artistic world. The more prominent female artists such as Artemisia Gentileschi, Lavinia Fontana and Orsola Maddalena Caccia had the advantage of having fathers who were prodigious artists themselves and provided the training required for them to flourish as great virtuosos in their own right. I will show and explain some of their known works. Artemisia Gentileschi was a very talented albeit restricted female artist during the Italian Baroque period. She was born in Rome on July 8, 1593, to Orazio Gentileschi and Prudentia Montoni. Her father, Orazio, was a great and highly sought after artist for his work in frescoes, altarpieces and portraits. A most notable patron was Pope Paul V. Orazio was surprised at his daughter’s talent for painting and ensured that he gave her the proper training. She has also had the distinct advantage of being surrounded by a variety of local and foreign artists. As young as twelve years old, Artemisia was able to expertly grind and mix her father’s pigments and assist him in small commissions. Her first known dated painting was Susanna and the Elders, completedShow MoreRelatedRenaissance And The Italian Renaissance1396 Words   |  6 PagesThe Italian Renaissance had two distinct periods during its lifetime. The first being the â€Å"Early Renaissance†, which took place between the late 13th and the early 14th centuries. The second period was known as the â€Å"High Renaissance†, which took place during the 15th and 16th centuries. These two periods had very distinct foundations and styles behind the art and architecture of their respective periods. The Early Renaissance revived many old themes which later became the foundations for the HighRead MoreGenre Analysis: The Baroque and Rococo Periods Essay1556 Words   |  7 PagesThe following is a comparative analysis of Caravaggio’s The Musicians from the Italian Baroque period, and Watteau’s Mezzetin from the Rococo Period. Although both paintings depict a scene or event from everyday life, or a genre scene, the latter was painted more recently during the modern era and it differs immensely. The major differences become evident in the style of the painters as well as their personal representations of the subject matter. The works illustrate the evolvement of a certainRead More Essay Time Capsule1406 Words   |  6 PagesRenaissance and Baroque periods. To find these capsules would be to travel back in time and hold in ones hands the true measure of what the humanities has accomplished during its evolution. Art The Renaissance was perceived as a rebirth of ancient traditions. It breathed new life into the artists of its time with the development of new techniques and new artistic sensibilities. The art created during the Renaissance marks the transition of the worlds evolution from the Medieval Period into the EarlyRead MoreA Brief Look at Mary Magdalene1071 Words   |  4 PagesGalli’s Saint Mary Magdalene was painted in the early seventeenth century in Italy, at the beginning of the Baroque era. By contorting Magdalene’s body, bathing her in light and encompassing her in darkness, Galli was able to present the viewer with an image representative of her divided identity. Galli likely chose to paint the Magdalene because she was one of the most popular saints in Baroque Italy. As Susan Haskins (author of Mary Magdalen: Myth and Metaphor) notes, â€Å"from the thirteenth centuryRead MoreHistory and Development of Baroque and Rococo and Their Influence Today3097 Words   |  13 PagesIntroduction: The Baroque era was the building stone for the neo-classical and the rococo period. That made it to a developing style after reformations occurred and views changed. The Baroque style, which was an emphasized movement and always part of a renaissance, developed during the 16th century in Rome, Italy, and travelled later to France. Nevertheless, the Italian Baroque and the French Baroque are not comparable. Baroque is nowadays mainly famous for the French baroque era and due to LouisRead MoreThe Renaissance Period And Artemisia Gentileschi Of The Baroque Period2173 Words   |  9 PagesIntroduction When one thinks of influential Western artists, images of the works of Michelangelo or Caravaggio might be evoked. In fact, most paintings one may think of would have been completed by men. Most of the art movements in the western world were in fact lead and contributed to by men, especially in the Renaissance and Baroque period. Even though art as a profession in these time periods was dominated by male artists, female artists did, in fact, make significant contributions to their respectiveRead MorePainting Analysis Essay1062 Words   |  5 Pagesâ€Å"Garden of Love† Peter Paul Rubens’ â€Å"Garden of Love†, encompasses and captures the Baroque ideal of richness and lavishness. The viewer will observe a fusion of the realistic tradition of Flemish painting with the imagination and freedom of Italian renaissance painting. The painting expresses Neoplatonic views while also providing the viewer with endless topics for discussion and analysis, making it a true conversation piece. The â€Å"Garden of Love† depicts a scene of passionate festivities.Read MoreArtemisia Gentileschi1979 Words   |  8 Pagescombined marriage, but especially through her career. Unfortunately, the episode clouded part of the artistic achievements of Artemisia, who was long considered a â€Å"curiosity†. Fortunately, the works of the painter were later on re-evaluated and the artist is now recognized as one of the most progressive painters of her generation. After the rape and its process, that caused a big stir at the time, Artemisia - probably trying to make the situation less heavy - married the Florentine Pierantonio StiattesiRead MoreMy Last Duchess by Robert Browning1795 Words   |  7 PagesDuchess, Robert Browning takes poetic license with a real historical character from within the Italian Renaissance: Alfonso II, the last Duke of Ferrara. The Duke married a young bride, Lucrezia de’ Medici; however, their marriage ended mysteriously after just three years (Bloom 16). Within My Last Duchess, Browning uses the character and voice of the Duke to pass comment upon some of the themes of the Italian Renaissance, particularly the juxtaposition between aesthetics and morality. Furthemore, heRead MoreThe Influence Of The Fine Arts2108 Words   |  9 Pagessynopsis will be presented on Italian and Spanish Baroque, â€Å"Natural† Art, Realism, Post-Impressionism, and Fauvism. The term Baroque was derived from the Portuguese â€Å"barocco† meaning â€Å"irregular pearl or stone shape† that describes a fairly complex idiom that, origining in Rome, blossomed 1590 to 1720. [2] Italy and Spain optimal regions when studying Baroque history. The Catholic Church the leading patron of arts in 17th century Italy, aimed much of Italian Baroque to restore the Roman Catholics

Management Digital Marketing Communication â€Myassignmenthelp.Com

Question: Discuss About The Management Digital Marketing Communication? Answer Introduction Under this report, marketing plan will be discussed in order to promote the new outlet opened in Melbourne, Australia. This outlet was commenced first in 2015 and the McLaren 570GT is the new model launched by the McLaren Corporation. As per the market research and the demand of the McLarens cars in the Australian market, corporation has decided to introduce the new model i.e. McLaren 570GT in the Australian market and for the same, various functions of marketing plan will be discussed and evaluated. The basic components of marketing plan will be discussed under this report in order to analyse the marketing plan of the McLarens new model to be launched in the Australian market. SWOT analysis, competitors analysis will be performed in order to determine the strengths, weaknesses, etc. of the McLaren and its primary competitors. Apart from this, McLarens primary objective in terms of the financial as well as marketing will also be discussed in order to build the strong marketing plan. Companys mission, marketing mix strategies and the action plan in order to achieve the desired marketing and financial objectives will also be discussed. Additionally, implementation and the controlling methods of the marketing plan will also be covered under the report in terms of McLaren cars. SWOT Analysis Strengths The biggest strength present with McLaren Corporation is their exclusive innovative techniques that made their cars unique and qualitative (Aaker, 2010). Distinctive manufacturing techniques used to produce which helps the organization to increase the demand of their cars. Most reputed brand in terms of racing cars (Helms Nixon, 2010). Big part of revenues is spent on RD department to introduce innovative techniques for producing qualitative cars. Weaknesses Due to high price of the cars, it becomes non-affordable option. Lack of retailers as huge investment is required (Armstrong, et. al., 2015). Due to rare availability of the cars, authorised repairing shops are not available (Brandt, Cazzaniga Hann, 2011). As these cars are customised hence, re-selling of cars is quite difficult. Their competitors have reliable as well as affordable cars option too. Lack of demand of racing cars across the globe leads to declining rate of profits for organization. Opportunities Manufacturing affordable as well as new class of cars for middle class consumers. Adaptation of adequate and less expensive technology will help the McLaren to produce competitive products. Making consumer oriented cars except the racing cars (Cornelissen Cornelissen, 2017). Producing reliable products. Threats Going into small variants and lower-class cars will reduce the prestige of its unique and exclusive model. This may provide a chance to another company to take over the position of McLaren in the global market. Producing lower class cars will increase their revenues but economy of the organization will get decrease. Competitor Analysis McLaren Corporation is the racing car manufacturing and distributing company across the globe. In terms of producing racing cars with unique designs, no company exists but Porsche, Koenigsegg and Pagani are the three competitors of McLaren Honda Corporation. Their cars are basically used in Formula One team based in England. Porsche is known for producing all types of cars i.e. sports, sedan as well as SUVs hence, demand of their cars is high in comparison to the McLarens cars. Koenigsegg Automotive AB is also known for producing sports cars but McLarens cars are much more qualitative in comparison with the Koenigsegg Automotive cars (Czepiel Kerin, 2012). McLaren is planning to launch new model in Australian market through reviewing the demand of the McLarens cars are quite high in Australian market. The new model launched by the McLaren in Australian market is McLaren 570GT and the speciality of the new model is beautiful and the interior cabin is designed as per the modern technology. Apart from this, rotatory switches on the centre console and the push buttons in the McLaren 570GT helps the organization to gain the competitive advantage in the market. These are some of the features that make the identity of the McLaren cars unique and expensive from its competitors (Fischer, et. al., 2011). Mission McLaren is planning to launch 570GT in the Australian market and this decision is taken on the basis of market research conducted by the McLaren to analyse the demand of the cars manufactured by them. IN recent years, huge demand is coming from the Australian market in terms of racing and sports cars and McLarens expensive cars demand is also raised there. In order to enhance their productivity as well as the market presence in the global market, McLaren has planned to promote their new model in the Australian market through various unique and adequate promotional strategies. Primary objective behind launching the 570GT in the Australian market is to fulfil the demand of the consumers over there. This model is a two seats capacity and in the recent years, Australian people have adopted the trend of using sports cars ad especially overseas companys cars, hence; it increases the chances for McLaren in terms of achievement of goals and objectives in relation to the increase in the sales and the revenues (Greer Ferguson, 2011). McLaren has developed the strategies under which these customers are being targeted who are capable enough to afford McLarens cars. Projective techniques are also adopted in order to enhance the demand of their cars especially of the new model which is about to be launched in Australian market (Gregor Hevner, 2013). Marketing Objectives The primary marketing objective of the McLaren Corporation defines the increase the sales as well as in the revenues for the company. Sports and racing cars market is continuously increasing in Australia and this is the major objective behind launching of the McLaren 570GT in Australia (Helms Nixon, 2010). With the adequate marketing mix techniques, organization has developed the strategies in order to achieve the objectives to enhance the sales and the revenues of the McLaren in Australia through promoting the advanced features of the new model. The new model will also help the organization to provide adequate competitive advantage in the global market (Johnston Bate, 2013). Apart from these, organization has involved the customer observations, focusing on affordable group of people through Ethnographies strategy. Under this strategy, cultures of the people and society are explored in terms of the curiosity in relevance with the new product launched in the Australian market. These all objectives will be included in the marketing plan of the McLaren 570GT in order to achieve the adequate position in the global market with the view to increase the sales for enhancing the demand of the new model and with the objective to fulfil the consumers expectations (Kim Hyun, 2011). Financial Objective Adaptation of the adequate pricing strategy is order to reduce the cost of the production for setting the affordable price of the new model to be launched in the Australian market. Adaptation of adequate pricing strategy helps the organization to enhance the demand of the new car launched in the Australian market. Apart from the pricing strategies, organization need to enhance the sales and profitability and for this, they need to adopt adequate promotional strategies within the targeted segment of people so that positive results could be obtained (Klein, 2016). In the initial period of McLarens expansion in the Australian market and the launching of the new model, positive demand for the car and the reasonable sales will be expected in relevance with the expensiveness of the car (Mohammed, Rashid Tahir, 2014). Marketing Mix This is the marketing tool which helps the organization to understand the features of the product through which consumers need could be fulfilled. There are various aspects of this tool which are discussed below: Price: This is the strategy for which McLaren Corporation needs to take care of because McLaren is known for producing high class racing, sports and expensive cars. This is the major reason for their less sales and profits and this becomes the strength for the organization which makes them distinctive from its primary competitors. In the market research program organized by McLaren, it was analysed that the demand in terms of sports, racing and expensive cars in Australia has been increased in recent years. Reviewing the sales figures of New Motor Vehicles, Australia, it can also be assumed the same as from 2016 to 2017, sales of sports cars have been increased from 14% to 26.3%. Taking this as the opportunity, McLaren needs to adopt adequate pricing strategy in order to attract the adequate consumers towards the McLaren 570GT. Distribution: Through exclusive retailers, distribution of the McLarens new model as well as the existing models will be sold across the Australia (Akaka, Vargo Lusch, 2013). Promotion: Aggressive social media as well as the exclusive electronic mediums channels will be used in order to promote the 570GT across the Australia. Sponsorship of events, advertisement of the car through auto-expo, auto-shows, etc. could also be done as these are the best mediums to promote the exclusive and expensive cars. Customer Service: This is the biggest weakness for the McLaren across the globe and this is due to lack of authorised service centres. Due to less number of cars across the globe, service centres are not being developed at every place and this becomes the reasons for decreasing demand in their cars. As various innovative and exclusive features are being fitted in the new model launched by McLaren, providing customer service after delivering the car will help them to build trust amongst the consumers for the organization. And this will also leads to increase in the demand of their cars across the Australia as well as in other countries of the globe (Ang, Benischke Doh, 2015). Digital marketing plan As this is the crucial part of marketing plan, McLaren will use their existing digital mediums for promoting the McLaren 570GT in the Australian market. McLaren can use their official website, by opening bookings through their authorised dealers in Australia, using social media platforms, etc. People will be able to book their piece online as well as through offline medium and the test drives for the cars can also be done in the same manner. Apart from this, many efforts are not required by the organization as they are already included in the premium class brand hence; existing digital mediums of the organization can be used for the promotion of the new model to be launched in Australia. Action Plan Initial marketing objective for McLaren Corporation is to increase their overall sales through launching their new model i.e. 570GT in Australian market. To achieve this objective, organization needs to develop adequate plans with adaptation of effective promotional strategies. The second marketing objective for McLaren Corporation is to gain competitive advantage in the global market and to achieve this objective, organization needs to focus on products characteristics and adaptation of special tool i.e. marketing mix will be helpful. In order to fulfil the customers expectations, organization has practiced certain programs such as analysing customers observations through which the new model launched by the company could fulfil those consumers observations. The first financial objective for the McLaren group is enhancing the demand of their cars and this could be done with the help of appropriate promotional strategies. To increase the profitability of the organization, adequate pricing strategy needs to be implemented in the workplace in order to control the wastages of the available resources with the organization as well as to reduce the cost of the production (Angeloska-Dichovska Mirchevska, 2017). In order to increase the profitability of the organization in the initial time period within the Australian region, organization needs to take help of various discount and attractive offers strategies through which consumers could be attracted towards the organization. Implementation and Control measures For implementing this marketing plan in order to promote the McLaren 570GT in the Australian market, adequate planning needs to be done. An alternative plan should also be made from the perception of this marketing plan fails. This could be due to wrong interpretation made in terms of the environmental conditions of the Australian market. Appropriate mixture of advertisement and promotional strategies needs to be adopted for successful introduction of the new model of McLaren car. The special and exclusive features of the McLaren 570GT should also be considered as the most crucial aspects of the marketing plan. This will make the marketing plan more strengthen and it will help the organization to gain the competitive advantage as well as the increase in the sales and profitability could also be expected (Mohammed, Rashid Tahir, 2014). In terms of the control measures, evaluation of all techniques and strategies will be reviewed and their impacts would also be reviewed to determine their effects. This step is crucial in terms of evaluating the errors present in the strategies involved in the organizational marketing plan. Conclusion Above strategies could be used in order to promote the McLaren 570GT in the Australian market in order to enhance the overall revenues of McLaren Corporation. It has been concluded that these strategies are quite crucial in terms of promoting the sports car in the Australian market. Marketing mix, action plan, marketing objectives, financial objectives, vision of the McLaren, etc. were discussed in the above report in order to make a strengthen marketing plan for McLaren 570GT. References Aaker, D. (2010). Marketing Challenges in the next decade.Journal of Brand Management,Vol. 17 (5), Pp. 315. Akaka, M. A., Vargo, S. L., Lusch, R. F. (2013). The Complexity of Context: A Service Ecosystems Approach For International Marketing.Journal of Marketing Research,21(4), 1-20. Ang, S. H., Benischke, M. H., Doh, J. P. (2015). The Interactions of Institutions on Foreign Market Entry Mode.Strategic Management Journal,36(10), 1536-1553. Angeloska-Dichovska, M., Mirchevska, T. P. (2017). Challenges of The Company In The New Economy And Development Of E-Business Strategy.Strategic Management,22(2), 27-35. Armstrong, G., Kotler, P., Harker, M. And Brennan, R., 2015.Marketing: An Introduction. Pearson Education. Brandt, F. S., Cazzaniga, A., Hann, M. (2011). Cosmeceuticals: Current Trends and Market Analysis. InSeminars in Cutaneous Medicine And Surgery. Frontline Medical Communications. Vol. 30, No. 3, Pp. 141-143. Cornelissen, J., Cornelissen, J. P. (2017).Corporate Communication: A Guide to Theory And Practice. Sage. Czepiel, J. A., Kerin, R. A. (2012). Competitor Analysis.Venkatesh Shankar and Gregory S. Carpenter, Handbook of Marketing Strategy, Edward Elgar, Pp. 41-57. Fischer, M., Albers, S., Wagner, N., Frie, M. (2011). Practice Prize WinnerDynamic Marketing Budget Allocation across Countries, Products, and Marketing Activities.Marketing Science,Vol. 30 (4), Pp. 568-585. Greer, C. F., Ferguson, D. A. (2011). Using Twitter for Promotion and Branding: A Content Analysis of Local Television Twitter Sites.Journal of Broadcasting Electronic Media,Vol. 55 (2), Pp. 198-214. Gregor, S., Hevner, A. R. (2013). Positioning and Presenting Design Science Research for Maximum Impact.Mis Quarterly,Vol. 37 (2), Pp. 337-355. Helms, M. M., Nixon, J. (2010). Exploring Swot AnalysisWhere Are We Now? A Review of Academic Research From The Last Decade.Journal of Strategy and Management,Vol. 3 (3), Pp. 215-251. Johnston, R. E., Bate, J. D. (2013).The Power Of Strategy Innovation: A New Way of Linking Creativity And Strategic Planning To Discover Great Business Opportunities. Amacom Div American Mgmt Assn. Kim, J. H., Hyun, Y. J. (2011). A Model To Investigate The Influence Of Marketing-Mix Efforts And Corporate Image On Brand Equity in the IT Software Sector.Industrial Marketing Management,Vol. 40 (3), Pp. 424-438. Klein, D. B. (2016). Unfolding the Allegory Behind Market Communication And Social Error And Correction. Mohammed, A. A., Rashid, B. B., Tahir, S. B. (2014). Customer Relationship Management (Crm) Technology And Organization Performance: Is Marketing Capability A Missing Link? An Empirical Study in the Malaysian Hotel Industry.Asian Social Science,10(9), 197.

Kyllo, Danny V. United States Essays - Searches And Seizures

Kyllo, Danny V. United States KYLLO, DANNY v. UNITED STATES 99-8508 Appealed From: 9th Circuit Court of Appeals (190 F.3d 1041) Oral Argument: 2000 term (after Jan. 1, 2001) The main subject in the Kyllo case deals with the advance in modern technology and how it relates to constitutional law. The overall question in this case is whether or not the use of thermal imaging technology should be used as a tool for searching the home of a person. The argument by the appellant, Mr. Kyllo, uses the unreasonable search and seizure clause of the Fourth Amendment as a defense against the use of thermal imaging systems without a warrant to search for illegal drug production inside his home. Kyllo v. U.S. is currently pending before the United States Supreme Court so the objective of this essay is to explain the procedural history of this case and to predict a final result and the implications of that prediction. The question presented to the court is: Does the 4th Amendment protect against the warrantless use of a thermal imaging device which monitors heat emissions from a person's private residence? As with any case, before any court, it is important to understand all aspects of a case. For example, the facts, procedural history, issues, holding(s), legal reasoning, sources of law, and values are all relevant to predicting a potential outcome as the U.S. Supreme Court sees it. The facts and procedural history of the case are as follows. On January 16, 1992, at 3:20 a.m., Sergeant Daniel Haas of the Oregon National Guard examined, from his parked car, a triplex of houses where Kyllo lived. The full nature of the examination involved the use of an Agema Thermovision 210 thermal imaging device to ?look? for heat generated from inside the home of Kyllo. The purpose of the examination was to possibly locate an abnormally high heat source coming from inside Kyllo's home, indicating the production of marijuana. If marijuana is to be grown inside it must have some source of intense ultraviolet light to aid it. Haas did indeed locate a high heat source in Kyllo's home with the Agema 210 and noted that Kyllo's home ?showed much warmer? than the other two houses in the triplex (Find Law). This indicated the presence of lights used to grow marijuana. This information was forwarded to William Elliot, an agent of the United States Bureau of Land Management. Elliot had a lready subpoenaed Kyllo's utility records as Kyllo was already under investigation for the production of marijuana. With the information gathered by the use of the Agema 210, Elliot ?inferred? that the high levels of heat emission indicated the presence of high intensity lights used to grow marijuana indoors (Find Law). Elliot presented this information to a judge and was issued a search warrant. In searching Kyllo's home the Bureau of Land Management found more than one hundred marijuana plants, weapons and drug paraphernalia. Kyllo was then indicted for manufacturing marijuana and filed a motion to suppress the evidence on the grounds that it was obtained illegally in accordance with the 4th Amendment. The district court denied Kyllo's motion to suppress and he entered into a conditional guilty plea. Kyllo was sentenced to prison for 63 months. Kyllo appealed the denial of the suppression of motion, challenging the warrantless scan of his home with a thermal imager. In 1994, the 9 th Circuit Court of Appeals reviewed whether the warrant used to search the home of Kyllo was based on knowingly and recklessly false information in the affidavit for the warrant (OTDNWU). The court reversed and remanded the decision of the district court and sent the case back to hold an evidentiary hearing on the capabilities of the Afema 210. Again the district court denied Kyllo's motion to suppress with the conclusion that warrantless searches of homes with the Agema are permissible. Kyllo then appealed again in 1998 to the 9th Circuit. The court of appeals found, in a 2-1 decision, that the use of thermal imaging systems was unconstitutional. The government petitioned for a rehearing and the case went back to the 9th Circuit which retired one judge and picked up another. This time the decision was 2-1, holding that the